An Introduction to the Dutch Flower Industry Tour

Dutch Flower Industry Tour Keukenhof Gardens 2020
From 750pp
Leaving on
Arriving back on
Amsterdam, The Netherlands
Flights from Birmingham, Bristol, Heathrow, Manchester & Edinburgh

This three-day escorted tour is sure to inspire you as you travel to the heart of the international flower trade. See first hand the hub of the largest of the Dutch flower and plant auctions at Flora Holland, enjoy visiting Keukenhof  to see the annual  display of some seven million tulips, daffodils and  hyacinths (the theme for 2020 is World of Colours), delight in meeting Dutch floral designer Astrid Van den Berg at her studio for a series of floral demonstrations and stock up on the the latest floral accessories at wholesaler Alflora. We have also arranged special visits to the world renowned orchid specialist, Anco Pure Vanda, as well as rose grower Meijer Roses, home of the famous Avalanche Rose.  


ATOL Protected Logo

The Gardens of Keukenhof

Keukenhof’s annual spring festival is one of the world’s most spectacular floral events. Seven million flowering bulbs turn the garden into a heady celebration of tulips, anemones, daffodils, freesias and hyacinths - themed for 2020 around the idea of 'World of Colours'. There is also a spectacular sculpture garden where visitors will find extraordinary displays created by the world’s leading floriculturists, as well as exhibition zones such as the Beatrix Pavilion with its stunning collection of orchids and the Orange Nassau Pavilion where florists give daily demonstrations.

Flora Holland

Auctions are a key part of the floriculture business and with 20 million flowers moving through its halls every day, FloraHolland is the largest in the world. We will visit this famous auction and experience the buzz and excitement of the international flower trade first hand. 


Florist Astrid van den Berg has been doing demonstrations with ECT Travel since November 2004.  "I love teaching," she says, "I’m very enthusiastic about flowers and all the things you can do with them and I really enjoy passing this passion on. The ECT groups are always special – English people make the best audience because they are so friendly and enthusiastic."

Astrid will give a series of floral demonstrations during your two-hour visit to her studio. You will also enjoy a light lunch on site.

Meijer Roses

The Netherlands is famous for its tulips, but this region is also home to family run rose breeding company Meijer Roses. Established in 1970, it specialises in the production of the award-winning Avalanche rose. With its long stem and large, blowsy flower head, this rose has become the UK's most sought after wedding flower and is the bloom of choice for royalty and celebrities.

Anco Pure Vanda

Anco Pure Vanda has been producing the beautiful Vanda orchid, known for its unique air roots, for many years and is now the global market leader. We have arranged for you to enjoy a fascinating private tour of this specialist grower.




Floral wholesaler Alflora in Aalsmeer is the place to discover the latest trends in floral artistry. You will have the opportunity to buy a wide range of trend-setting floristry products, many of which are so new they haven’t yet reached the UK market.

The Holiday Inn Express Sloterdijk Station is the perfect base for this programme. Only 15 minutes from Schiphol Airport, it is also a quick, 10 minute train ride from the city centre. There is a lively bar and all guests enjoy an Express Start Breakfast buffet, free WiFi and soundproof windows.  

Sunday 19th April

AM - Flights arrive into Schiphol Airport, transfer to Holiday Inn Express Sloterdijk Station

PM - At leisure to explore the city centre

Monday 20th April

0615 - Depart hotel for Flora Holland with packed breakfast 

0700 - Arrive Flora Holland

0915 - Depart Flora Holland 

0930 - Arrive Alflora Aalsmeer

1130 - Arrive Van den Berg Greenhouse for floral demonstrations with Astrid van den Berg

Light lunch

1330 - Depart Van den Berg Greenhouse

1430 - Arrive Anco Pure Vanda

1530 - Depart Anco Pure Vanda

1600 - Arrive Meijer Roses

1645 - Depart Meijer Roses

1815 - Arrive back at the hotel. Rest of the evening at leisure

Tuesday 21st April

0900 - After breakfast, depart hotel for Keukenhof

1030 - Arrive Keukenhof

1515 - Depart Keulenhof and transfer to Schiphol airport for return flights to UK


KLM logo

All flights are with KLM


Outbound Sunday 19th April, depart 0900, arrive Amsterdam Schiphol 11:15, KL1072

Inbound Tuesday 21st April, depart 18:45, arrive Manchester 19:00, KL1081


Outbound Sunday 19th April, depart 0600, arrive Amsterdam Schiphol 08:25, KL1420 

Inbound Tuesday 21st April, depart 19:00, arrive Birmingham 19:15, KL1433

London Heathrow         

Outbound Sunday 19th April, depart 08:40, arrive Amsterdam Schiphol, 11:00 KL0840

Inbound Tuesday 21st April, depart 19:05, arrive Heathrow 19:25, KL1027 


Outbound Sunday 19th April, depart 09:10, arrive Amsterdam Schiphol 11:45, KL1278

Inbound Tuesday 21st April, depart  21:10, arrive Edinburgh 21:35, KL1293


Outbound Sunday 19th April, depart  09:20, arrive Amsterdam Schiphol 11:35, KL1050

Inbound Tuesday 21st April, depart 22:00, arrive Bristol 22:10, KL1057

Key Legislation

Additional information:

  • This tour requires a minimum of 10 passenger refer to point 7 in our booking conditions

  • Mobility: this tour is generally suitable for most, if you are concerned or have specific issues please let us know ahead of booking

  • Please ensure you have a valid passport (at least six months from the date of travel) and visa (if travelling on a non-EU passport)

  • Travel insurance is required 

Request a Call Back / Email

 Price including return KLM flights from from:

  • Manchester - £775
  • Birmingham - £750
  • London Heathrow - £765
  • Edinburgh - £799
  • Bristol - £790

£585pp without flights

Single Room Supplement: £150

KLM logo

Tour Includes

  • 2 nights B&B Holiday Inn Express Sloterdijk
  • Visit to Floral Holland
  • Visit to Alflora
  • Floral demonstration with Astrid Van den Berg
  • Light lunch at Van den Berg Greenhouse
  • Visit to Keukenhof Gardens
  • Visit to Anco Pure Vanda Orchid Specialists
  • Visit to Meijer Roses - home of the Avalanche Rose
  • Services of an ECT Tour Manager
  • Coach travel throughout & entrance fees
  • KLM Flights with - 23kilos check-in bag*
  • *if you choose to fly with us - you may make your own way and join the tour