Celebrating SITA Travels, our Incredible Indian partners

We chose Sita to be our Indian partner because their depth of knowledge and commitment to customer service are second to none.

But there was something else too: we believe in seeking out the authentic character and lesser-known gems hidden in every destination we travel to, and Sita shares that passion. The jewel in their crown is the network of locals they use to enhance each tour – people they call the ‘Friends of the Company’.

“No matter how good or wise we are, locals always know the best kept secrets,” 

“The locals are people from all walks of life, bankers, entrepreneurs, housewives, expats, academics, social workers, artists and collectors, designers," explains Sita. "They are all passionate about their town or culture or are just interesting conversationalists! Our friends love their mythology, history and folklore and brilliantly weave them into their narratives, the end result being a true local experience.”

Sustainable travel has never been more vital, and we are also delighted that Sita is a signatory of the Glasgow Declaration on Climate Action in Tourism. The Glasgow Declaration encourages the acceleration of climate action in tourism by securing commitments to reduce emissions in tourism by at least 50% over the next decade and achieve Net Zero as soon as possible before 2050.

“There is 150-year-old sweet stall tucked away down a narrow lane behind the temple at Amritsar and I went there to buy everyone some jalebis as a surprise.” Sita tour guide Sudhir Agarwal

Our current collection of India programmes was created in conjunction with Sita and together we have devised a host of fascinating experiences and unforgettable encounters, all of which are accompanied by their knowledge-rich guides. Peter and Lindsay have recently returned from Northeast India and Bhutan and were full of praise for their Sita guides saying,

"Our guides were exceptional.  The three people who led us in Kolkata (Malina), Sikkim & Darjeeling (Kiran) and Bhutan (Tashi) each provided an ever-friendly, highly-informative companionship.  In their different ways, they each steered us effectively from one activity to the next, and were sensitive to the particular needs and interests of the individual members of the group.  We could not have wished for a better service from them."

Why not discover our Incredible India programmes here