Celebrating SITA Travels, our Incredible Indian partners
We chose Sita to be our Indian partner because their depth of knowledge and commitment to customer service are second to none.
But there was something else too: we believe in seeking out the authentic character and lesser-known gems hidden in every destination we travel to, and Sita shares that passion. The jewel in their crown is the network of locals they use to enhance each tour – people they call the ‘Friends of the Company’.
“No matter how good or wise we are, locals always know the best kept secrets,”
“The locals are people from all walks of life, bankers, entrepreneurs, housewives, expats, academics, social workers, artists and collectors, designers," explains Sita. "They are all passionate about their town or culture or are just interesting conversationalists! Our friends love their mythology, history and folklore and brilliantly weave them into their narratives, the end result being a true local experience.”
Sustainable travel has never been more vital, and we are also delighted that Sita is a signatory of the Glasgow Declaration on Climate Action in Tourism. The Glasgow Declaration encourages the acceleration of climate action in tourism by securing commitments to reduce emissions in tourism by at least 50% over the next decade and achieve Net Zero as soon as possible before 2050.
“There is 150-year-old sweet stall tucked away down a narrow lane behind the temple at Amritsar and I went there to buy everyone some jalebis as a surprise.” Sita tour guide Sudhir Agarwal
We last travelled with Sita in 2020 on a fascinating and hugely successful series of holidays to WAFA Jaipur, the world’s biggest flower show. Now that the world is open for travel once more, we are thrilled to be able to return. We have worked with Sita to devise fascinating experiences and unforgettable encounters and each programme will be accompanied by one of their knowledge-rich guides. Discover our Incredible India programmes here